TikTok Launches AI-Powered Advertising Tool 'Smart+' to Simplify Campaigns

TikTok, the renowned short-form video platform, has unveiled a cutting-edge AI-powered advertising tool dubbed Smart+. This innovative feature is designed to streamline the advertising campaign management process for businesses operating on TikTok, enabling them to execute campaigns with greater ease and efficiency.

Smart+ Streamlines Advertising Campaigns with AI Automation

Smart+ empowers advertisers to leverage the power of AI automation, simplifying campaign creation and optimization. From generating compelling ad creatives and precisely targeting specific audiences to continuously optimizing campaigns, Smart+ streamlines the entire advertising journey. TikTok emphasizes the seamless experience provided by Smart+, stating, "With AI technology in Smart+ Campaigns, you can simply create one campaign for all performance goals. TikTok will automate the process across targeting, optimization, and creatives."

Advertisers are required to provide essential inputs such as their desired assets, budget allocation, and campaign objectives. Smart+ then harnesses the capabilities of TikTok Symphony to generate and select the most effective ad materials, pinpoint the ideal target audience, and strategically display ads at optimal times for maximum impact.

While powered by advanced AI, Smart+ ensures advertisers retain control over their campaigns. They have the flexibility to utilize AI exclusively for ad creation and optimization while independently managing campaign execution. Alternatively, they can opt to completely delegate the entire process to AI, allowing it to handle all aspects of the campaign.

Smart+ Mirrors Google's Performance Max and Meta's Advantage+

Smart+ draws inspiration from similar AI-driven advertising tools offered by industry giants like Google and Meta. Google's Performance Max and Meta's Advantage+ also leverage the power of AI to simplify ad creation on their respective platforms. TikTok is confident that Smart+ can effectively compete with these established advertising services, even attracting smaller businesses.

"With Smart+, the gap (TikTok) with Meta will be almost completely closed. That (Meta Advantage+) is the benchmark in the industry. But our brand image is very strong, so we outperform anyone in the market. And our product, including Smart+, I believe can be equal," asserts Blake Chandlee, President of Global Business Solutions at TikTok.

Introducing Whee: A New App for Photo Sharing

In addition to Smart+, TikTok has introduced a novel app named Whee, specifically designed for photo sharing. Whee, available on both the Play Store and App Store, aims to provide a streamlined photo-sharing experience, similar to the functionality offered by Instagram.

Whee's interface is designed for simplicity, featuring three primary menus: Chat, Camera, and Timeline. The Chat menu mirrors the Direct Message (DM) functionality on Instagram, enabling users to engage in private conversations. The Camera menu serves as the platform for uploading new photo content, while Timeline displays user posts for viewing and interaction.

On Timeline, users can share their photos, engage in comments, and express their appreciation by 'loving' posts. However, Whee comes with certain limitations. Users are only permitted to view photo content from their friends or followers, and the platform does not support keyword-based content searches. This suggests that Whee is specifically tailored for sharing photos amongst family and close friends.

TikTok emphasizes that Whee is intended for users who prioritize quick and instant photo sharing with their closest circle of friends. The platform aims to facilitate a seamless and intuitive experience for sharing treasured moments with those who matter most.