China Smartphone Market Rebounds: Vivo Takes Top Spot with 18.6% Share

Wednesday, 4 June 2025 12:27

The Chinese smartphone market is experiencing a resurgence, with Vivo emerging as the market leader, capturing an impressive 18.6% share. Sales increased by 3.2% in the third quarter of 2024, marking the fourth consecutive quarter of positive growth.

illustration China Smartphone Market Illustration vivo

The Chinese smartphone market is experiencing a resurgence, with sales increasing by 3.2% in the third quarter of 2024. This marks the fourth consecutive quarter of positive growth, indicating a recovery after a period of decline. A total of 68.8 million units were sold during this period, signifying a renewed interest in smartphone purchases.

Vivo Leads the Pack

Vivo has emerged as the market leader, capturing an impressive 18.6% share and experiencing a 21.5% year-on-year increase in sales. This remarkable growth highlights Vivo’s success in appealing to Chinese consumers. Apple follows closely in second place, holding a 15.6% market share, though sales saw a slight decline of 0.3% compared to the previous year.

Huawei Returns to Third Place

Huawei, despite falling from second place in the previous quarter, secured third position with a significant 42% growth in sales. This resurgence demonstrates Huawei’s ongoing strength in the Chinese market. Xiaomi claimed the fourth spot, showcasing a 12.8% year-on-year growth. Honor rounded out the top five, experiencing a 22.5% decline in sales.

Oppo Drops from Top Five

Oppo, which held third place in the second quarter of 2024, fell out of the top five this time around, experiencing a 2.7% decline in sales. This highlights the dynamic nature of the Chinese smartphone market and the constant competition among brands.

Consumer Confidence Drives Growth

Arthur Guo, a senior analyst at IDC China, attributes the positive market trend to consumers’ renewed motivation to purchase new smartphones, despite economic challenges. He states, “The Chinese smartphone market had been experiencing a decline for three years before this recent surge.” This suggests that consumers are increasingly confident in the economy and are willing to invest in new technology.

Related Articles

How to Create an Instagram Account: A Comprehensive Guide for Smartphones and Computers
iPhone 15 Pro Max Reigns Supreme: Apple's Flagship Dominates Global Smartphone Sales in 1H24
iPhone SE 4: A Budget-Friendly iPhone With Flagship Features
Smartphone Storage Full? 9 Easy Tips to Free Up Space
China Warns Automakers About Overseas Investment Risks: Focus on Europe and Southeast Asia
Bypass Broken Power Button: Android Phone Startup Solutions
MediaTek Dimensity 9400: A Chipset Revolutionizing Mobile Experience
Ramen's Journey: From Chinese Roots to Japanese Icon
Samsung Dominates Android Market in First Half of 2024: Galaxy A15 Leads the Pack
Swollen Power Bank: A Sign of Danger and What You Should Do
Combat Obesity: 5 Effective Strategies for a Healthier You
Gout Diet: 5 Food Groups to Limit for Uric Acid Management